Kicking the dead horse

As more and more people are slowly coming around to the realization that our television and media habits have changed, and will continue to change, beyond recognition, here are some interesting perspectives about the continuing viability of the medium vs. the effectiveness of non-traditional advertising.

"People like television advertising"  - Good article featuring Saatchi and Saatchi's Lee Daley, forecasting the death of TV advertising. 

But did it sell sandwiches?  Adweek takes a look at the subservient chicken campaign for Burger King, with a pretty funny take on measuring its effectiveness.  Although no one can say for sure how the subservient chicken translated to chicken sandwich sales, at least one quaint franchise owner misses good ol' traditional advertising:

While overall "system sales are doing well," and the chicken sandwiches are selling "reasonably well," (one franchise owner) expresses concern about the limited appeal of such creative. "In the long term, this thing has to evolve," he says. "I'm more of a traditionalist. I like to see the food."