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In case you hadn't already read a hundred articles on the death of the 30-second spot, here's a bunch from today's crop:
From the Financial Times (sub. required)
Webisodes to promote I Can't Believe It's Not Butter!
Did someone say "paradigm shift"?
Double Click Study on the Internet and Purchase Influence
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April 14, 2010 at 10:58 AM
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