(from the nytimes via adpulp)
Great work for Court TV from the Trollback agency in New York, making use of billboards, posters, coffee sleeves and other inventive non-traditional placements. "For example, the ads atop taxicabs will say “Getaway car.” The deli bags will be labeled “The stash.” The umbrellas will declare “Undercover.” The signs on the sides of buses will say “Witness relocation” and the signs on the backs will say “Roadblock.”
Love the ideas, and as a professional DJ, I salute ex-dj Mr. Trollback's philosophy :)
he believes that “the only way to get a message across is to engage your audience in some way.”
That is a lesson he says he learned before working in advertising, when he was a D.J. and realized “if you can’t engage people, you’re a loser.”
“It’s about what’s happening in the exact moment you’re reaching an audience,” Mr. Trollbäck says, “if you make people smile, if you make people think you’re cool.”
“Advertising is doomed if it doesn’t mean anything,” he adds.