Levi's looks to Warhol to boost it's high-end jeans
Iconic American artist=Iconic American brand? Levis sure hopes so.
Levi's relationship with the artist dates to 1984, when it commissioned him to create art for its "501 Blues" ad campaign. "He wore Levi's most of his life," said Amy Gemellaro, a spokeswoman for the jeans maker.

I can't but fully agree. Talk of any one person responsible for judging, while the collaborators and disciplinary experts have grown (and complexity) - is ending it off by thinking about it in old terms. Like you say, it's the taken for granted. The well known.
Posted by: Cheap Abercrombie Fitch | July 16, 2012 at 05:32 AM