Nokia and Target are sponsors for this year's Warm Up, a music festival at P.S.1 Contemporary Art Center, which features electronic music artists, djs, and art installations. Nokia's innovative program includes photo galleries put together with pics snapped using Nokia camera phones (they're very good). Target's involvement is light-hearted and fun: tons of beach balls released to crowd to bounce around (and burst), branded seat cushions, and cool little electric Target fans were given out. A quick search on flickr revealed some great photos of the event, and some rather revealing, and very positive, commentary from the flickr user on the Target sponsorship. In fact, the commentary on Target's promotion was so positive (one comment stated something along the lines of "it must be so cool to do marketing for Target!") it might make a cynic of manufactured word-of-mouth slightly suspicious. That's all we need now: buzz agent-type infiltrators on sites like flickr sneaking in with promotional plugs!