Interesting article in The Boston Globe on college buzz marketing campaigns. It's been a while since I've been a student on a college campus, but I'm pretty sure if some dorky buzz marketing guy approached me with a Microsoft T-shirt promoting some new product I'd tell him to screw himself. Some of these word-of-mouth campaigns sound pretty damn seedy, they just don't sit well with me.
Microsoft is among a growing number of companies seeking to reach the elusive but critical college market by hiring students to be ambassadors -- or, in more traditional terms, door-to-door salesmen.
In an age when the college demographic is no longer easily reached via television, radio, or newspapers -- as