Designers, like Isaac Mizrahi, who has a collection at Target Stores as well as at Bergdorf Goodman, and Karl Lagerfeld, who has created clothes for Swedish chain H&M in addition to being the fashion genius behind Chanel, now sell in mass-market outlets for which only the likes of Jaclyn Smith once dared to design. Their straddling of the stratospherically expensive and the giddily cheap means they understand the power of mass marketing; Today, good design is within everyone's reach.
"Fashion is getting more accessible," says Nandini D'Souza, senior fashion features editor at Women's Wear Daily, the trade newspaper of the women's apparel industry, and its sister publication, W. "It is entertainment and it is fun. It is incredible business and incredible entertainment."
Marshal Cohen, NPD's chief analyst, says that the presence of high-end designers in lower-end stores shows that retailers are finally responding to what the consumer wants: cheap but fun fashion. (continue reading...)