Good way to think about the death of advertising, I guess:
"When the Internet exploded with political blogs and Napster destroyed the music business, people argued that information wanted to be free. Unfortunately, the people who create information want to make as much money as possible. So when a guy with 12 million listeners figures out that he can make more by directly charging his customers, the old, annoying, inefficient advertising model of interrupting our programming with diaper ads — whether we had a baby or not — is in big trouble.
At this rate, we'll soon have to directly pay the real cost for most of our high-quality media. And this is when the revolution starts. Take away welfare, send their kids to war in Iraq — poor people will deal with it. But now that they've taken away Stern's "lesbian-dial-a-date," there could be rioting in the streets.
That would be fair. In today's society, entertainment is education. Not having seen "The Sopranos" is the modern equivalent of not knowing which fork to use." (LA Times)