This is not the first time reading about blinking/singing, enhanced print ads, and they still sound pretty irrtitating:
"As more advertisers turn to sexier means of brand building, such as guerrilla marketing or more interactive forms of communication, the appeal of a product on a page pales in comparison.
But increasingly, advertisers are appealing to magazine readers through sight and sound. Later this month, ads for the ABC reality competition Dancing With the Stars will appear in Time Inc.’s People and Entertainment Weekly where a dancer will pop up and twirl. And in January, Wenner Media’s Rolling Stone will use sales brochures that will include a sound clip of the classic song “On the Cover of Rolling Stone” to promote its 1,000th issue." (read more)