McDialogue

McDonald's is open for discussion: they've launched a very marketing 2.0 "corporate social responsibility" blog, as a way of initiating dialogue. In the words of Bob Langert, Senior Director of Corporate Responsibility:

I want to use this blog to introduce you to some of the people, programs, and projects that make corporate social responsibility a reality at McDonald’s--to take you along with me as I engage with some of our internal and external stakeholders in various parts of the world and to highlight our accomplishments, as well as the challenges we continue to face.

We want to hear from you because we are always learning and trying to improve. And you can’t learn--or improve--without listening. We live in a constantly changing world where the issues are complex and solutions anything but simple. With such complex issues, we may not always agree on the root causes or best solutions, but we can have a conversation.

Don't know if this will fly, but it is a start, I suppose.