We want to hear from you because we are always learning
and trying to improve. And you can’t learn--or improve--without
listening. We live in a constantly changing world where the issues are
complex and solutions anything but simple. With such complex issues, we
may not always agree on the root causes or best solutions, but we can
have a conversation.
McDonald's is open for discussion: they've launched a very marketing 2.0 "corporate social responsibility" blog, as a way of initiating dialogue. In the words of Bob Langert, Senior Director of Corporate Responsibility:
I want to
use this blog to introduce you to some of the people, programs, and
projects that make corporate social responsibility a reality at
McDonald’s--to take you along with me as I engage with some of our
internal and external stakeholders in various parts of the world and to
highlight our accomplishments, as well as the challenges we continue to
face.

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