Six of the top ten brands in this annual survey are ones that I use just about everyday, and love, so they would have received my vote too!
Google will definitely have its hands full in the upcoming year, as it fights to keep its stock price up, security fears down, and addresses recurring questions about half-baked services.
I'm a little surprised that Skype is ranked third, but I suppose it's hard to argue, given the relevance of the service. A lot of people seem to be questioning Starbuck's movie-distribution plans, but I think those fears are mostly over-blown: it's a powerhouse brand, and I think that the movie thing is a good idea, and they will make it work.
Very glad to see Firefox in the top ten. Can you get a much better case study of how to build a rock-solid brand these days? Love Firefox!
Wired takes a look at the very cool new game, The Movies, a kind of "machinima for the masses". You begin your quest to be a big-time move director by working on small, "low-budget" flicks, and gradually move on to bigger projects. The movies can be shared online, creating another layer of sharing, reviews etc. Good stuff!
"People in the world are more interested in anonymity now than they
were in the 1990s," when the popularity of the Internet first surged,
said Chris Palmer, technology manager at the Electronic Frontier
Foundation, a nonprofit group in San Francisco dedicated to protecting
issues like free speech on the Web.
Increasingly, consumers appear to be downloading free anonymity
software like Tor, which makes it harder to trace visits to Web sites,
online posts, instant messages and other communication forms. back to
their authors. (continue reading)
McDonald's is open for discussion: they've launched a very marketing 2.0 "corporate social responsibility" blog, as a way of initiating dialogue. In the words of Bob Langert, Senior Director of Corporate Responsibility: I want to
use this blog to introduce you to some of the people, programs, and
projects that make corporate social responsibility a reality at
McDonald’s--to take you along with me as I engage with some of our
internal and external stakeholders in various parts of the world and to
highlight our accomplishments, as well as the challenges we continue to
We want to hear from you because we are always learning
and trying to improve. And you can’t learn--or improve--without
listening. We live in a constantly changing world where the issues are
complex and solutions anything but simple. With such complex issues, we
may not always agree on the root causes or best solutions, but we can
have a conversation.
Don't know if this will fly, but it is a start, I suppose.
Great article in the International Herald Tribune about consumer's insatiable appetite for customization, which continues to be fueled by new technology, rampant materialism and good plain old narcissism!
"What consumers really appear to hunger for are products that fit their
unique needs, wants and desires," he said. "They want products that
talk just to them, work just for them and appeal just to them on an
Vierhile said it was clear that marketers had recognized this as a
trend with staying power and that they were trying harder to make a
personal connection with their customers.
With audiences fragmenting and online
advertising on a tear, it's not hard to see why indies and Establishment alike
are staking out ground within the new world of Internet TV. Already, online
video commands $25 in ad revenue per thousand viewers and is a hot commodity
across the major Internet portals. Yet, in the cases of all these new forms of
Web TV, business models are a work in progress. Large and small companies
alike, including Google, Podtrac, and Brightcove, are working on developing
models that either sell advertising across aggregated audiences with a critical
mass or match up advertisers in a cost-effective way with the right niche audience.
KEEP IT SHORT. But as marketing evolves, it will need to adapt to its new
environment, ad experts warn. "I don't think that just transposing the
30-second-spot model works in this space," says Mohan Renganathan,
associate group director in New York City for ad agency MediaVest Worldwide.
"Video over the Web is more about getting content you're interested in
seeing that you have searched for."
That's likely to mean that online video will remain short and will increasingly
become interactive and mobile. Melding into how people are watching videos,
whether it's through a video sharing service or as a download from a blog, will
lead to more interaction and less control over a message, Renganathan says. But
as the Internet continues to change video forever, the smart will learn to