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  • For those of you interested, I am an Engagement Planner at BBDO and Proximity in Toronto, Canada.

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February 27, 2006


Tomi Ahonen

Hi Constaninos,

What a cool title for your posting. You probably were not aware (maybe you were) that there is both a blogsite and book, which is called "Communities Dominate Brands". (my fourth book, co-authored with global branding/advertising guru Alan Moore)

Obviously Bond is one of the iconic culture brands on the planet, and this angle on what all communities do dominate, is a fascinating one.

Furthermore, I happen to be a passionate Bond fan, so the story also resonates with me personally. I have already blogged about it and of course linked to this blogsite and credited you with that cool heading of the title.

You might be interested in our book, perhaps, considering how many of the same books we read and referenced in our book. Communities Dominate Brands was just selected as one of the best new marketing books of the year, by British marketing association, the Chartered Institute of Marketing (CIM) and is already being translated into several languages.

Also you will find many insteresting blogs along the themes you cover, at our blogsite communities-dominate.blogs.com and we warmly invite you and your readers to our blogsite also to share thoughts and views.

Tomi Ahonen :-)


Hi Tomi

Great to hear from you! Yes, I've definitely heard of your book, and have written about it here in the past.

The title of my post was a small attempt at humour, a play on words of your book title (i'm a bit amazed you found the post, too!).
James Bond is a cultural icon, and being a Bond lover myself, I thought it was cool how these Bond fans are doing something about protecting the heritage. It's only a movie, but you know what I mean :)
Please keep in touch, and thanks for the link to your weblog too, will be digging into that.

All the best


I'm a Bond fan and have virtually all the films on DVD, but I think these "Craig Not Bond" nuts have been better at generating press for their petition and boycott than actually (shaking not) stirring up a real grassroots movement that would have any impact on getting Daniel Craig replaced.

Frankly, I'd be shocked if the vast majority of Bond-philes really care that much about this issue. Plus Craig is a talented actor who I'm sure will make a great Bond in the end. Aura-wise, he's probably going to end up much closer to the spirit of the character as envisioned by Ian Flemming in his novels than Pierce Brosnan and (especially) Roger Moore ever came!

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