Quick recipe for youth culture cred: bring the massive worlds of hip hop and gaming together and presto! Snoop Dogg's Hip Hop Gaming League has launched.
While the promotion (Sprite is one sponsor) seems like a good idea, I cringed at the pseudo-street lingo:
Right now, all over the world, the suits are struggling to catch up to
what we have known for years. Hip-hop and video games are it.
It's a familiar arithmetic: two rejected art forms forced underground reemerge dominant. Now, everybody wants a piece. But, that ain't gonna happen. Like Paul Wall, hip hop and video games are by the people, for the people. So, get your shovel, we goin back underground.
It's the Bronx in the early 80s. We've said goodbye to disco (thank God), and there's a vacuum in black music. But, the streets are still 'broke phi broke' and hungry. Enter Kurtis Blow and Afrika Bambaataa. These and other space invaders slapped poetry and Jamaican "toasting and boasting" over an electronic beat and kick it out the door into the gutter. Hip hop was born.