Constant marketing attention is directed at teens and millenials, but Andrew Zolli, writing in Fast Company magazine draws attention to the enormous demographic changes looming on the horizon. Massive shifts in the composition of age, race, gender and population patterns will have huge implications for culture, education and business. Here's a peek at the "Boomer Binge" we're headed for:
Starting in the next decade, however, our flabby pyramid is quickly going to slim down. It will assume the form of an hourglass, with the largest number of older people in our society's history, the quasi-retired baby boomers, up top, and the largest generation of young people since the boomers--the millennials, or echo boomers--at the bottom. The beleaguered generation-Xers will form the "pinched waist" in the middle.