(via Modern Marketing)
A neat twist on consumer-generated content (or whatever you choose to call it): a collaborative, viewer-driven program put together by Fan Lib, where fans of the show (The L-Word in this case) contribute show ideas, and voting determines the winning entries. With major sponsors like W Hotels and Saks behind this open-source initiative, commercial-free network Showtime has discovered an innovative way to harness fan's passion, and the brands have a great sponsorship role
Business Week writing on Fan Lib:
FanLib will bring fan
fiction from obscure corners of the Web into the light -- a very
postmodern form of mainstream entertainment in which a show's content,
its fans, and its marketing intertwine. FanLib, based in West
Hollywood, Calif., is running a complex online script-writing contest
for fans of Showtime's soapy and sapphic The L Word -- its first effort for a TV series. To cite a sitcom cliché, it's a crazy idea, but it just might work.
THE L WORD CONTEST, which assembles a full script scene by scene, began in late January and lasts through March. The show's real (paid) writers outline a scene and give guidance. Fans have about a week per scene to submit offerings, peruse others', and vote. One grand prize winner gets a script-writing session with L Word creator Ilene Chaiken and a $2,000 credit at Saks Fifth Avenue (SKS ), which, along with LendingTree and W Las Vegas, sponsors the competition.