Yesterday was World Water Day, and Starbucks, through their Ethos Water brand, participated by launching a website to draw attention to the cause. They organized walks in various cities, and, for those not able to physically attend, allowed participation as virtual walkers by signing up on the page. Nice touch. By adding code that could be copied and pasted onto weblogs and personal website, they also introduced a simple mechanism to help spread the word.
More than 1 billion people world wide – 20% of the planet’s entire human population – lack access to clean, safe drinking water. According to the United Nations, this world water crisis leads to the death of more than 4,500 children every day and is a leading cause of poverty, disease, and social instability world wide.