Saatchi and Saatchi UK's idea of putting together a girl-band that can be purchased off-the-shelf by brands for their promotion is ridiculous. The only thing it's likely to do is create a bit of buzz for the agency itself, for doing something so dumb.
(To give you an idea of how out of touch I am with girl-bands, I chose Bananarama for the pic).
I agree, this is ridiculous. Surely the public aren't stupid enough to buy records by a band which is blatantly trying to sell them something. In a way it makes me feel a little sick.
Posted by: Pete | April 21, 2006 at 02:49 AM