Dan Pink has written an excellent article on the rise of hip, style-conscious environmentalism for Wired. What's behind the fusion of style and sustainability?
Call it the green aesthetic. Tearing a page from the playbook of centrist politicians like Bill Clinton and Tony Blair, the green aesthetes are charting a third way, triangulating between the hippies and the hip. They've detected the first stirrings of a new constituency in the marketplace: Prius-driving, solar panel-installing, Sierra Club-donating, look-at-me environmentalists.