The more we hear about media clutter and the free-fall of traditional advertising, the more we're exposed to marketers who seem to think the solution is to just find new places to put up the same old S&*T.
"There is so much
message clutter on television, in print, even on the Internet these
days," Stoddard added. "Our partnership with the airline enables us
to help an advertiser take its message to a captive audience while
also helping the airline secure an additional revenue stream.
Additionally, we are not painting the planes per se, rather using a
more efficient and cost effective technology - a decal which allows
quicker turnaround for both the advertiser and airline."
Dan Pink has written an excellent article on the rise of hip, style-conscious environmentalism for Wired. What's behind the fusion of style and sustainability?
Call it the green aesthetic.
Tearing a page from the playbook of centrist politicians like Bill
Clinton and Tony Blair, the green aesthetes are charting a third way,
triangulating between the hippies and the hip. They've detected the
first stirrings of a new constituency in the marketplace:
Prius-driving, solar panel-installing, Sierra Club-donating, look-at-me
Wow, very impressive plans for the BBC UK website, which will be redesigned to add a lot of familiar Web 2.0 standards (user-generated content, tags etc.) The whole thing will be structured around the three pillars of "share, find, and play" (so 2.0).
Mr Highfield said the share concept would allow users to "create
your own space and to build bbc.co.uk around you", encouraging them to
launch ther own blogs and post home videos on the site.
is also running a competition to revamp the bbc.co.uk 2.0 website,
asking the public to redesign the homepage to "exploit the fuctionality
and usability of services such as Flickr, YouTube, Technorati and
At the heart of the play concept is MyBBCPlayer,
which will allow the public to download and view BBC programming online
and was today rebranded as BBC iPlayer.
"BBC iPlayer is going to
offer catch-up television up to seven days after transmission," said Mr
Highfield. "At any time you will be able to download any programme from
the eight BBC channels and watch it on your PC and, we hope, move it
across to your TV set or down to your mobile phone to watch it when you
It's a major newspaper morphing into MySpace, right before our eyes ;)
Today's generation of graduates don't want to make the same mistakes previous generations made regarding the balance of work and life outside of work. Rather than burn out as workaholics, more young people are hoping for a more healthy balance, which is a great sign. This is also sure to mean big changes in consumption habits, as values are realigned for this generation.
In 1992, as expected, fully 80% of 18-23-year-olds wanted to begin
climbing the career ladder toward more responsibility. By 2002, that
had dropped to just 60% for the same age group.
Paul Bernthal is with DDI, a human resources research firm. He says a
survey of 4500 leaders from 1000 companies show attracting and
retaining talent is their top concern. He says corporate leaders wonder
where their replacements will come from if today's talent is revolting
against all work and no life.
Great article in The Guardian about the ugly side of marketing to kids, excerpted from Eric Schlosser's new book "Chew on This".
from going to school, American children now spend more time watching
television than doing anything else except sleeping. The average
British child spends two hours and 20 minutes every day watching
television and 25 minutes playing video games. In the UK, more than
half of children under the age of 16 have a television in their bedroom.
the course of a year, the typical American child watches more than
40,000 TV commercials. About 20,000 of those ads are for junk food:
soft drinks, sweets, breakfast cereals and fast food. That means
American children now see a junk food ad every five minutes while
watching TV - and see about three hours of junk food ads every week.
American kids aren't learning about food in the classroom. They're
being taught what to eat by the same junk food ads, repeating again and