The more we hear about media clutter and the free-fall of traditional advertising, the more we're exposed to marketers who seem to think the solution is to just find new places to put up the same old S&*T.
The result: a Bodog.com "billboard" on a plane. And the predictable rationale:
"There is so much message clutter on television, in print, even on the Internet these days," Stoddard added. "Our partnership with the airline enables us to help an advertiser take its message to a captive audience while also helping the airline secure an additional revenue stream. Additionally, we are not painting the planes per se, rather using a more efficient and cost effective technology - a decal which allows quicker turnaround for both the advertiser and airline."