Here's a nice website for the Chevy Avalanche.
It incorporates a bit of CGM (photos of adventure trips from users), tips for adventure travel, suggestions on places to go, which is all aimed at the (you guessed it) adventure travel enthusiast.
Here's the raison d'etre, which is nicely put:
consumers are very savvy and they know when they're being marketed to. But, our research shows they don't mind-- they expect content and advertising to go hand and hand. The challenge for a brand is to make sure they're adding value for the consumer. If it's a good content experience and the consumer enjoys it or finds value in it, they associate that value with the brand that brought them the experience. In this case, the outdoor enthusiast can discover great weekend excursions in their area, learn about the latest gadgets and technologies to enhance their adventures and get expert advice on all things outdoor adventure related. So, if you're into outdoor adventure, GM Avalanche is making it easier for you to find the info you care about in one place on MSN. That's a win for the consumer and the brand.
(via)
thanks Asi ;)
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