Parents with young kids will be familiar with Mega Blocks. The brand has the best slogan: Creativity to the Rescue. How can you beat that? We have a Mega Blocks play area here in Toronto, the twins love it.
We just got word of a new campaign aimed at (Mega) moms, called kidsgetit.com. In addition to kid-friendly stuff at the website like wallpapers and games, there is a separate website for some really interesting and fun videos featuring two kids and a camera interviewing grown-ups. Photos can be found at flickr, too, which is a good idea.
Here is what Scott Goodson, head of StrawberryFrog, the agency behind this effort, has to say about the campaign:
"Moms - or as we call them, 'mega moms' - are very connected with other engaged parents in online communities and peer-to-peer spaces. They love to pass on brands and initiatives which fulfill their values.
"(Mothers) are gate keepers of the home in an increasingly more difficult environment for controlling their kids, due to new technologies and lack of time," Goodson concludes. "Mega Brands and its Mega Blocks, Rose Art and other brands stand for creativity in the home, for imagination and free play - and against the pressures that force kids into very structured lives and being adults too early."
Hurray for Mega Blocks, and I can certainly attest to how much time moms spend online connecting with other moms, it's a really powerful community. Any effort to promote imagination and creativity sounds cool to us.