“Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.”
(Norman Szwarzkopf)
Wise words from someone I never thought I'd pull a quotation from. Strategy, planning and theory are great, but the hard part is execution, and that requires strength of character, determination, confidence and skill.
(I think this is true in most things, not just war. Or marketing.)
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