Umair keeps posting gems. Some recent thoughts on Linked In, and the value of being "messy" in a post-network economy have a lot of implications for brands and marketing:
In other words, in the post-network economy, (re)learning how to create value is going to be, in large part, about getting messy. This is perhaps Google's deepest - and most jealously guarded - secret.
Forget about economies and cost-cutting and trimming the fat - because that stuff's a commodity. It's not a basis for any kind of advantage.
What is a basis for advantage is exploding what was clean and streamlined yesterday: unlocking new possibilities for value creation which are messy because interactions at the edge are richer, deeper, riskier, and, ultimately, human.