This year's Super Bowl will probably mark the moment that consumer-generated content finally jumps the shark. Three advertisers in on the game, and ads made by semi-pros; how exciting.
It didn't take long for it to move through the cycle of being new and kind of interesting (that original Apple ad by the teacher seems like ages ago) to played-out cliche.
If there is anything left in it, though, it will most certainly be nothing but a footnote in media history once You Tube kicks the revenue sharing model into gear. You Tube has been the best example of community and the undeniable pull of attention that has changed the media world, but cold hard $$$$ trumps attention every time.
Will the introduction of money poison the well of the gift economy? Am I too cynical?
(more from Scott Karp and Pete Blackshaw, and Nick Carr who rightly points out that it's only a matter of time until the licensing agreement on You Tube will be an exclusive license. Which will make You Tube pretty much like the Old Media we know and loathe).