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  • For those of you interested, I am an Engagement Planner at BBDO and Proximity in Toronto, Canada.

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February 13, 2007


Daria R. Rasmussen

We like to believe we are individualistic but the fact is that most of all we are the part of the herd. We are the social creatures and the social aspect feels enormous part of our life. Different forms of social interactions are shaping us, teach us different roles and make us to act in one or another way. We can't like it but we are sheep :-)
It sounds like a good book - must have it!


The book's also great for showing us the degree to which the "I" centric view of human behaviour is a very Western thing. We take it for granted, because it's all we know, like a fish in water, and it leads us down the path of misunderstanding a lot of what makes people tick.
Hope all is well at your new gig Daria!

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