Taken together, these three bits of wisdom from Oscar Wilde pretty much sum up what I think about brands:
- "It is absurd to divide people into good and bad. People are either charming or tedious." (just substitute people for brands)
- "Everything popular is wrong." (nothing great ever happens by following the pack)
- "Consistency is the last refuge of the unimaginative." (a good mantra for creativity and interestingness).