Joost still needs to get better content to stand a chance for its scheduled launch next month. Today they just announced a long list of advertisers will be on board, including Intel, Motorola, Microsoft, Sony and Unilever among others. That's pretty impressive.
With those kinds of heavy-hitters, I'm curious to see what the ad model will really be, and hoping that they'll do whatever it takes to avoid the dreaded pre-roll. Please, anything but the pre-roll! According to MediaPost:
Joost is offering advertisers a range of formats beyond the traditional 30-second spot. Ten-second and 15-second pre-, mid-, and post-roll options are all available, all with interactive capabilities for users to delve deeper into ad messages if they desire.
Maybe it will look a little the invitation-based Egg Network model? That definitely has potential, particularly if they get the targeting right. That's key.
Branded widgets might also work well (a Cingular chat box or something?).
(If anyone is looking for an invite, send me shout, or leave a comment).