Joost still needs to get better content to stand a chance for its scheduled launch next month. Today they just announced a long list of advertisers will be on board, including Intel, Motorola, Microsoft, Sony and Unilever among others. That's pretty impressive.
With those kinds of heavy-hitters, I'm curious to see what the ad model will really be, and hoping that they'll do whatever it takes to avoid the dreaded pre-roll. Please, anything but the pre-roll! According to MediaPost:
Joost is offering advertisers a range of formats beyond the traditional 30-second spot. Ten-second and 15-second pre-, mid-, and post-roll options are all available, all with interactive capabilities for users to delve deeper into ad messages if they desire.
Maybe it will look a little the invitation-based Egg Network model? That definitely has potential, particularly if they get the targeting right. That's key.
Branded widgets might also work well (a Cingular chat box or something?).
(If anyone is looking for an invite, send me shout, or leave a comment).
Yeah... "I know, why don't we invent a new medium to solve the problems with TV and immediately fill it with everything that people hate about TV today."
Posted by: Zeus Jones | April 27, 2007 at 07:42 PM
Marketing is starting to look like a lot less fun :(
Best of luck with the new company btw.
Posted by: Dino | April 27, 2007 at 08:50 PM
Marketing is getting much more fun, it just works differently.
Thanks Dino, all the best to you too.
Posted by: Zeus Jones | April 28, 2007 at 12:19 PM
I agree, it's just disheartening to see Joost and now YouTube leaning toward things like pre-rolls. Can't they be a bit more imaginative?
Posted by: Dino | April 28, 2007 at 01:12 PM