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May 29, 2007
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Chroma Reading List
Jon Steel: The Perfect Pitch
His first book put the thought of planning in my mind about ten years ago. Loved reading this one too, learned a lot. (****)Salzman: Next Now
Better than I expected it to be; light, breezy trend reading. Could have included more on social media, IMO. (***)Convergence Culture
If you read only ONE book on media... (*****)Confidence: How Winning Streaks and Losing Streaks
Excellent book on the secret ingredient. (****)Taylor: Space Race
(***)Briggs: What Sticks
(***)John Grant: Brand Innovation Manifesto
Best book on marketing and brands in 2006. (*****)Grant McCracken: Culture And Consumption II: Markets, Meaning, And Brand Management
Nation of Rebels
Cool isn't as cool as you might think!Virginia Postrel: The Substance of Style: How The Rise of Aesthetic Value is Remaking Commerce, Culture and Consciousness
Essential reading. You'll never look at the world of design and its place in culture the same again.Jon Stewart: America (The Book)
Hilarious show, hilarious book. (****)
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I believe in this design stream. Has to do something with naked products and purpose driven design.
Going to blog the photo!
Posted by: Raimo van der Klein | June 07, 2007 at 06:45 PM