Here's an artful and interesting way to extend the Dove Real Beauty idea: a real-life play in which real women show that "beauty has no age limit". The play will run right here in good ol' Toronto, Canada.
The audition process involves video submissions using an online "Dear Body" audition kit. They're looking for three women to round out the cast of twelve, and the whole thing will be directed by playwright Judith Thompson. I don't know her, but apparently she's "esteemed".