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  • For those of you interested, I am an Engagement Planner at BBDO and Proximity in Toronto, Canada.

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October 23, 2007



I had a chat with a bright girl from Glue Digital the other week. She said that clients were asking for a bit of twitter, a bit of web 2.0 and a bit of social media in the marketing plans as if they are a check list.

People need to know it takes time and not money to build community.

I'm using the dialogue word instead of conversation but even that isn't always right and I will no doubt tire of that soon.


unfortunately... its what our industry does. It also annoys me. But I break through the pain with a game of Buzzword bingo

pick five buzz words. Then when all have been said in a meeting... scream bingo

helps the pain

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