Design the next Mountain Dew color, name, logo and flavour! Change the world! Power to the People? Dewmocracy for all!
In the great American tradition, we have set out to give control to the people to help create the next Mountain Dew. That’s why in appreciation of your loyalty, Mountain Dew decided it was time to create “The People’s Dew” – and to give you a great, interactive experience along the way. Your voice will not only be heard, but by sometime next year, it just might be on the shelves of your local store!
Sometimes it's really, really easy to hate advertising, but I do like the bullshit 2.0-talk
our goal is to provide loyal supporters a rich, involving, online experience that serves to bring the community closer together