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Plannersphere on/Facebook« Meandering Thoughts | Main | 14 hour Ad »
How would Whopper lovers react if their beloved burger was discontinued? That's the thrilling premise behind the Whopper Freakout.
This bit of branded content (running an eye-straining length of over six minute) is a pretty example of Iro, if you ask me. Is it a joke? Of course it is? But is it a self-mocking joke meant to convey a sincere belief, while at the same time defending against charges of self-importance? Maybe. I can't tell anymore.
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Its as clever and engaging as filming people drive to a gas station and hearing that it doesn't sell gas. What is it with the US at the moment? Wood for trees?
Posted by: Charles Frith | December 12, 2007 at 11:17 PM
it's sad charles. it's just sad.
Posted by: Dino | December 13, 2007 at 12:16 AM