That's the name of the fictional party I booked artists for at Adidas' Original Festival. The poster I semi-designed is below. I think it's butt ugly, but I'm a DJ, so that's my excuse.
The site, a partnership between Adidas and Vice Magazine, lets you fulfill your secret dreams to be a party promoter (everyone has that dream, right?), booking artists within a budget and competing to build an audience for your event.
Winner gets tickets to the Berling Festival, which is nice.
Well done, well executed site!

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