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Plannersphere on/Facebook« Snack on This | Main | New Breed »
I tried to resist posting a link to the great new website for Yellow Brick Road, but this line was just too funny (thanks Gareth!)
We believe that for a gigantic idea to really live in the hearts and minds of people, you need to communicate through every touch point known to man, not once but twice. This is 720 degree Marketing, a revolutionary new communications planning approach that ensures the customer is totally overwhelmed with messaging from your brand.
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"that ensures the customer is totally overwhelmed with messaging from your brand".
sounds a bit old world and aggressive to me.
unless "overwhelmed with messaging" actually mean delighted with generous/surprising/useful stuff from your brand?
Posted by: Asi | April 17, 2008 at 02:16 PM
Oh it's just a parody Asi! They've done such a good job mocking most agency bullshit, it's hared to tell it's a joke :)
Posted by: Dino | April 17, 2008 at 03:23 PM
nice
I bet a whole bunch of folk in marketing agencies would buy into that though...
Posted by: Charlie Gower | April 18, 2008 at 07:35 AM
definitely charlie, no doubt. did you check out the rest of the website? pretty funny shit.
Posted by: Dino | April 18, 2008 at 09:29 AM