Big Schlep

Great job by Sarah Silverman to enlist Jewish kids to visit their grandparents and convince them to vote for Obama.
So many great lessons here for marketers, from the timeliness of it, the narrowly specific message and speaking in a funny, real voice to her audience.
Could have gone a step or two further actually, in creating a forum to track the collective Big Schlep, and provide tools for friends to recruit others to the cause

Comments

[Stan Lee]

And there was I thinking it was bad for advertisers to try to get to parents via their children!

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Never been a huge Sarah Silverman fan, but this. was. brilliant. I practically want to reach into my screen and pinch her cheeks.

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