Love this solution that the clever Monty Python crew came up with in response to You Tubers posting old clips online. They took the most popular ones, put together their own You Tube channel and posted high definition versions for fans
In the process, they promoted the Monty Python DVD collection, and saw a huge lift in sales.
It isn't that hard, is it?
Treat your fans like people, co-create value together and everyone's happy.
They make it look easy.
via the recently discovered but much liked propagation planning blog.