You probably have already seen this new work for T Mobile.
I must confess, I heard about it a while ago but kept avoiding actually watching it. I think I was being a bit stubborn, I didn't want to see a commercial that lifted an idea from the Improv Everywhere crew, no matter how well done (it may be the wily underground DJ/producer side of me that cringes at glossy commercial versions of grittier undergound thing.
Iain at Crackunit has written an excellent post about this, so at least I know it's not just me. Thanks Iain, for a very well articulated insight (it had been bothering me trying to figure out why it was bothering me, if you know what I mean).
Perhaps stories of togetherness and collaboration are best told in places where people are together, collaborating. And perhaps they should be told in ways that reflect the brilliance, excitement and usefulness of what doing things together using tools and technologies - not metaphors - is actually all about.
Storytelling and metaphors. Where would advertising be without them?
Love this tweet from Charlie Todd, founder of Improv Everywhere