Article: Lessons In How to Go Viral: Use the “Bored at Work” Network

I like this thought from Jonah Perreti,CEO of Buzzfeed, on what you need to do, and who have to appeal to in order for your content to spread. 

“the web is ruled by maniacs,” and content is more likely to go viral if “it helps people fully express their personality disorders.” Couch potatoes don’t rule the web, he says — “crazy people do

It has to be slightly odd and a little insane to appeal to that critical audience of afternoon office workers who are key to spreading content online. 

here is the link to the interview with Mathew Ingram. 

http://gigaom.com/2010/08/13/lessons-in-how-to-go-viral-use-the-bored-at-work-network/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+OmMalik+%28GigaOM%29

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It has to be slightly odd and a little insane to appeal to that critical audience of afternoon office workers who are key to spreading content online.