The Long and the short of Viral Marketing

Karl Long has posted some interesting thoughts on viral (not my favourite word) marketing. Viral marketing bears little resemblance to traditional marketing, a point that we’re all to happy to agree with around here.  As we’ve posted here before: viral is a verb, not a noun. Thinking about it any differently puts things in the wrong sequence

“Clearly marketers are trying out viral marketing with varying degrees
of success, and more often than not these forays end in failure. I
don’t think these failures come from marketers not being smart, lack of
investment, or bad execution, I think it comes from thinking like a
marketer. What I mean by that is traditional marketing theory and
methods developed over the last 50 years are antithetical to Viral
Marketing”.

Make sure to check out more posts by Karl here

Comments

[Rohan Beata]

That's a good take on viral marketing right there. You have to think like your audience to be able to get through them. That doesn't mean that you can abandon your marketing mind when you're thinking of a campaign. Of course you still have to take the marketing aspects into consideration. You just have to put yourself in your target market's shoes.