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  • For those of you interested, I am an Engagement Planner at BBDO and Proximity in Toronto, Canada.

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August 15, 2006


Rohan Beata

That's a good take on viral marketing right there. You have to think like your audience to be able to get through them. That doesn't mean that you can abandon your marketing mind when you're thinking of a campaign. Of course you still have to take the marketing aspects into consideration. You just have to put yourself in your target market's shoes.

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