Reuters is opening a "virtual news bureau" in the virtual world. The bandwagon is picking up steam.
Here are some interesting thoughts from Tim Hayward at NMA in the UK, commenting on the recent ad agency launches in Second Life.
like everything, else they're trying to do it by forcing their existing model into it. Brilliant - now the world's virtual, lets build an 'agency' around a 'creative department' and get some people in to design us a piece of sexy and expensive real estate... I don't want this to sound like a Bill Hicks rant (actually I do) but WAKE UP PEOPLE - this is exactly where you screwed up in the old world.
Watching old-school agencies do stuff like this is like watching your Dad dancing at a wedding. You might have a sneaking respect that the old bugger's still got the gumption to stand up and give it a go - but you really wish he'd sit down before he makes a complete prat of himself.
Ouch, that stings.
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